Their Futura Is Now Their Past
“It’s a sad day,” “Wrong on so many levels,” “Awful,” and “The worst idea ever,” are just a few of the reactions to a major change at IKEA. Some speculate the decision is based on financial reasons; others think the change signifies the end of IKEA’s printed media. After fifty years, IKEA has switched from using its custom-designed Futura and Century Schoolbook fonts to Verdana. In an interview with Cap & Design, IKEA’s CEO Ivana Hrdlickova defends the decision.
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